It’s a chicken-and-the-egg sort of thing, unfortunately, you really need dedicated fans to really help promote, but you need to promote to get enough dedicated fans, otherwise, it’s just advertising yet-another-smut-story. And with the type of stories posted here, I’m not going to post on FB, under my real name about it. I do the promote-a-story for my originals, use them as examples on occasion, and tried to have a bigger presence here on the forums; that’s kinda it. For my potter stories, I did have a yahoo group for it, where I’d post status, etc, but that required people to join up – fortunately, that other archive does have automated alerts to new chapter posts.