Wow!
For a few months I lurked here without registering, dismayed by the absence of activity in AFF's forum. Thanks to all of you for dispelling my ambivalence!
Hit counts: of course they matter. At this point they are my only cue as to whether my story posts are shouting into an empty room. I started this thread with the observation that the counts are easily gamed. But everyone knows it, and since the story listings can't be sorted on "popularity," there is really no point in fooling around with one's browser to run the numbers up. True, some do regardless, for whatever reason, but the malefactors stand right out, don't they?!
Philosophically I stand with those who write primarily for their own enjoyment.
I write long books with sprawling plotlines, because that is what I like to read. I also very much prefer books and stories that begin and end. Mine do. I even carry that rubric into the interior of the books: each chapter closes with a purpose served, and I even try to finish a salient thought with each scene, whenever possible. Not because I believe all books should be written this way, but simply because that is my personal preference, and I am writing for myself.
That said, I also crave feedback. Of course it is lovely to know that people are reading. By the same token, I know that it is impossible to satisfy everyone. I am appreciative of those who stop at the first paragraph, having given it a try.